Digital Marketers

You are probably thinking: “Well, here's another abstruse word. Isn't there a lot of conventional or online marketing, or web marketing? " But digital is not as scary as the name itself sounds. And his methods are successfully used by many companies, sometimes without even knowing about it. To be clear, we've outlined what digital marketing is and asked experts to comment on this topic. Reading time 8 minutes You can go directly to the section of interest: Digital marketing is a generic term for product and service marketing that uses digital channels to attract and retain customers. And any - from advertising on online radio to advertising contextual advertising on the Internet. In simple terms, digital marketing is any promotion in which digital is involved. Often this concept is confused with Internet marketing, marketing on the Internet - but they have a significant difference. Rather, digital marketing includes Internet marketing too, but is not limited to the Internet. Let's compare: Internet marketing is SEO-website promotion, context, webinars, etc. - all cha Digital Marketers nnels that are available to the user only on the Internet. And digital marketing is all of the above plus advertising and promotion on any digital media outside the network. That is, it implies digital communication that occurs both online and offline. And, of course, digital advertising does not include promotion through such traditional channels as newspaper ads, flyers, TV ads, billboards. Although, if a QR code is indicated on the billboard, with which you can go to the site, then this is already digital marketing. In short, the essence of internet marketing is the use of digital channels. At one time, digital was possible without internet marketing at all. An example of this is the pioneers of this area, the SoftAd Group (now ChannelNet). In the mid-1980s, they developed an advertising campaign that was unusual at that time for several automakers. The idea was this: the readers of the magazine had to cut out a special insert from the magazine and send it by mail. And in return, they received an offer of a free test drive and a floppy disk with advertisements for various car brands. So the company used digital media in combination with offline promotion tools. And the term "digital marketing" (or "digital marketing") itself began to be used in the 90s. Each of the digital marketing tools and channels can be devoted to an article. Therefore, we will not analyze them in detail, but we will list the most common types of digital marketing: Few companies can afford everything at once, but this is often not necessary. The choice depends on the goals of the business and / or the approach of the agency that runs the project. Also, one should not forget about the management of the company's reputation in all sources where there is a mention of it. The views on digital and the effectiveness of different channels may differ, so we asked the opinions of several experts from this area at once. “There are many tools in digital marketing that can be divided into 3 main groups: 1) paid resources: all manifestations in digital that the company needs to pay for; 2) own resources: sites, pages in social networks, which the business owns and can dispose of; 3) earned resources: so-called word of mouth or earned media - free or purchased communication channels. - Dmitry Kudinov, Media planning director of the digital agency Aimbulance https://jiji.com.gh/ga-east-municipal/advertising-and-marketing-cvs/digital-marketers-18TbM9GBUXXIN29l7EYHiSc3.html